Ari Driver opened Perfume Paradise and PerfumeParadise.com in November 2000.

Ari has held various executive and management positions in the United States and Canada in the cosmetics and fragrance industry and is certified as a Fragrance Sales Specialist by the Fragrance Foundation of America.

Having written a college level fragrance course curriculum, Ari is also certified by the State of California to teach retail cosmetics and Fragrance sales and merchandising at post secondary and vocational levels.